A digital design specialist with over 15 years experience across UX/UI, Product and Service Design.
I like to think of UX as reducing uncertainty — for users and the business — using the right level of evidence at the right moment.
I like to think of UX as reducing uncertainty — for users and the business — using the right level of evidence at the right moment.




Experience
Experience
I have spent more than 15 years leading disciplines spanning User Experience, User Interface, Product and Service Design.
Having spent the last 10 years specialising in eCommerce — I place focus on delivering value, measuring results and improving metrics.
I do this by employing data-driven design decisions, to cultivate user-centric solutions that succeed business objectives.
I have spent more than 15 years leading disciplines spanning User Experience, User Interface, Product and Service Design.
Having spent the last 10 years specialising in eCommerce — I place focus on delivering value, measuring results and improving metrics.
I do this by employing data-driven design decisions, to cultivate user-centric solutions that succeed business objectives.
JH
Principal Designer
2025
JH
Principal Designer
2025
JH
Principal Designer
2025
IDHL
Principal UX Designer
2024
IDHL
Principal UX Designer
2024
IDHL
Principal UX Designer
2024
Ampersand Commerce
UX Consultant
2018 – 2024
Ampersand Commerce
UX Consultant
2018 – 2024
Ampersand Commerce
UX Consultant
2018 – 2024
Ampersand Commerce
Senior UX Designer
2015 - 2018
Ampersand Commerce
Senior UX Designer
2015 - 2018
Ampersand Commerce
Senior UX Designer
2015 - 2018
Contractor
UX & Design Consultant
2013 – 2015
Contractor
UX & Design Consultant
2013 – 2015
Contractor
UX & Design Consultant
2013 – 2015
Cahoona Digital
UX/UI Designer
2012 – 2013
Cahoona Digital
UX/UI Designer
2012 – 2013
Cahoona Digital
UX/UI Designer
2012 – 2013
Freelancer
Web & UI Designer
2009 – 2012
Freelancer
Web & UI Designer
2009 – 2012
Freelancer
Web & UI Designer
2009 – 2012
SKILLS
SKILLS
Leadership + Strategy
Leadership + Strategy
Process Mapping • Mentoring • Design Operations • UX Strategy • Workshop Facilitation • Pitching • Communication • Problem Solving • Adaptability • Pragmatism Enthusiasm
Process Mapping • Mentoring • Design Operations • UX Strategy • Workshop Facilitation • Pitching • Communication • Problem Solving • Adaptability • Pragmatism Enthusiasm
Research + Discovery
Usability Testing • User Interviews • User Testing • Information Architecture • Journey Mapping • Heuristic Evaluation • Design Strategy • A/B Testing • Competitor Analysis • User Personas
Research + Discovery
Usability Testing • User Interviews • User Testing • Information Architecture • Journey Mapping • Heuristic Evaluation • Design Strategy • A/B Testing • Competitor Analysis • User Personas
Design + Prototyping
Design + Prototyping
User Experience • Interaction Design • User Interface • Advanced Prototyping • Wireframing • Design Systems • Visual Design • Responsive Design • Low - High Fidelity Mock-ups
User Experience • Interaction Design • User Interface • Advanced Prototyping • Wireframing • Design Systems • Visual Design • Responsive Design • Low - High Fidelity Mock-ups
Software + Tools
Software + Tools
Figma • Sketch • Adobe XD • Axure RP • InVision • Marvel • Google Analytics • Adobe Creative Suite • Jira • Miro • Trello • Slack • Microsoft Teams
Figma • Sketch • Adobe XD • Axure RP • InVision • Marvel • Google Analytics • Adobe Creative Suite • Jira • Miro • Trello • Slack • Microsoft Teams
Off the Clock
Off the Clock
I am an advocate for mental health, beginner runner, watch collector/amateur photographer, Under 7s football coach who enjoys all things food and drink — and tech! I am ambitious, and thrive off being given creative freedom and space to learn.
I am an advocate for mental health, beginner runner, watch collector/amateur photographer, Under 7s football coach who enjoys all things food and drink — and tech! I am ambitious, and thrive off being given creative freedom and space to learn.








